The Vitosha Boulevard is Sofia's ritziest avenue, and comes in 32nd worldwide when it comes to the most expensive shopping streets. It's still worth a stroll - after all, you don't need to buy everything you see. That would be quite expensive, indeed, because the brand portfolio of the posh street is no different from the Parisian Champs-Élysées or the Via Montenapoleone in Milan. Versace, Bulgari, D&G, Escada, Max Mara, Van Laak, Ermenegildo Zegna, Moreschi, Marella, Armani, Ferré, Boss, Baldinini and, of course, also the slightly more modest colleagues such as Sisley, Bennetton, Hilfiger, Lacoste, Pepe und Levi's. Once you've had enough of this glamour world, check out the side streets. You will find many nice boutiques with an ample choice.
Souvenir hunters will find their luck in the most varied corners of the city, but in the Maxido Shop everything is at one spot. Icons, bronze statues, paintings and crystal art - a little bit of kitsch doesn't hurt. Aside from that there is a good choice of newspapers, maps and postcards. Much of it is rather quirky, other stuff is charming, some rather helpful. Smell some of the rose oils, try Bulgarian natural cosmetics, admire traditional dolls? Rummage, find and buy. Tip: The shop is located directly inside the Hilton Hotel. If you feel like it you can also take a look into the KULT shop next door. It reminds one a bit of the wild mix of duty-free shops, yet it may harbour one or the other jewel.
Are you sporty or would like to look as if you were? Then go get a new outfit at Dielsport. Everything here is both functional and makes you look good. Thus it's the right place for ski-lovers and those who just want to make a good impression in winter without freezing to death. Cool hats and snowboard jackets, ski trousers, which will remain dry with a wild downhill style and therefore, falls, as well as practical backpacks. Dielsport is working on different slopes: Divine, Alpine, Ultra, Sport and Demon. The hallmark: Top materials and fair prices. And, not surprisingly, Dielsport also designs uniforms for snow-workers of all kinds - from the ski school to the mountain rescue service.